PRIVACY NOTICE

Alchemie IP Ltd respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

1. Important Information

It is important that you read this privacy notice so that you are fully aware of how and why we are using your data.

This privacy notice aims to give you information on how Alchemie IP Ltd collects and processes your personal data when you engage us to provide services to you or when you use our website.

Controller

Alchemie IP Ltd is the controller and responsible for your personal data (collectively referred to as “we, “us” or “our”), in this privacy notice.

We have appointed a data privacy officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data protection officer using the details set out below.

Contact

Our full contact details are:

Alchemie IP Ltd
Name of data privacy officer: Richard Frith
E-mail address: rf@alchemieip.co.uk

Postal address: Mere House, Brook Street, Knutsford, Cheshire WA16 8GP
Telephone number: 01565 752410

You have the right to make a complaint at any time to the Information Commissioner’s Office, the UK supervisory authority for data protection issues (www.ico.org.uk). We would however appreciate the opportunity of dealing with any of your concerns before you approach the Information Commissioner’s Office, so please contact us in the first instance.

Duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

We do not collect Sensitive Personal Data about you (this include details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions and information about your health data).

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g. to provide you with services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

3. How we collect your personal data

We use different methods to collect data from and about you including through:

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you. You have the right to withdraw consent to direct marketing communications at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new client and to carry out any checks, including but not limited to money laundering and credit checks on you (a) Identity
(b) Contact
(a) Performance of a contract with you
To process and deliver our services including: (a) managing payments, fees and charges (b) collecting and recovering money owed to us (a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing & Communications
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include, but is not limited to, notifying you about changes to our terms of privacy policy (a) Identity
(b) Contact
(c) Financial
(d) Marketing & Communications
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to keep our records updated and to study how clients use our services) (c) Necessary to comply with a legal obligation
To administer and protect our business and our website (a) Identity
(b) Contact
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant content, updates and marketing data to you and measure or understand the effectiveness of that contact (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing & Communications
(a) Necessary for our legitimate interests (to study how clients use our services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve services, marketing, client relationships and experiences (a) Usage (a) necessary for our legitimate interests (to define types of clients for our services, to develop our business and to inform our marketing strategy)

Legitimate interest means the interest of our business and managing our business to enable us to give you the best service/product and the best and most secure experience

Marketing

We will not share your personal data with any third party for marketing purposes unless we receive your explicit opt-in consent.

Opting out

You can ask us to stop sending you marketing communications by contacting us at any time.

Where you opt out of receiving these marketing communications, this will not apply to personal data provided to us as a result of a service purchase, or other transactions.

Cookies

You can disable your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, then some parts of this website may become inaccessible or not function properly.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

We do not transfer your personal data outside of the European Economic Area (EEA) except where we need to transfer such data to professional advisers outside the EEA in order that we can perform our contract to provide certain services to you or obtain the provision of services for you.

If we do transfer your personal data outside the EAA, then we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for your personal data can be found in our terms of business.

In some circumstances you can ask us to delete your data.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.